Campaigns and counter campaigns: reactions on Twitter to e-cigarette education

Analyzing Large-Scale Public Campaigns on Twitter

Social media has become an important instrument for running various types of public campaigns and mobilizing people. Yet, the dynamics of public campaigns on social networking platforms still remain largely unexplored. In this paper, we present an in-depth analysis of over one hundred large-scale campaigns on social media platforms covering more than 6 years. In particular, we focus on campaign...

Detecting Social Spam Campaigns on Twitter

The popularity of Twitter greatly depends on the quality and integrity of contents contributed by users. Unfortunately, Twitter has attracted spammers to post spam content which pollutes the community. Social spamming is more successful than traditional methods such as email spamming by using social relationship between users. Detecting spam is the first and very critical step in the battle of ...

Public Reactions to Obesity-Related Health Campaigns

Main outcome measures: Participants provided evaluations of each of the campaigns regarding the extent to which campaigns were rated to be stigmatizing of obese people, motivating for improving lifestyle behaviors, and promoting of self-efficacy for healthy behavior change. Participants additionally evaluated the appropriateness of the visual content depicted in each campaign. Analysis was comp...

Multifrequency and Iue Campaigns on Blazars

The IUE contribution to the understanding of the blazar phenomenon has been of fundamental importance. Here I review the progress obtained with the latest multifrequency campaigns performed with IUE on two prototype objects, the BL Lac PKS 2155-304 and the highly polarized, superluminal quasar 3C 279.

Do Campaigns Really Change Behavior? New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns